Xump.com Press Releases

Signal Hill, CA - March 14, 2008 - Science toy store Xump.com, announced their first annual Albert Einstein Photo contest in recognition of Einstein's 129th birthday. "Anyone can enter by submitting an original photo to us through our website and the person who we believe best attempts to look like Einstein will be picked as the winner," said Xump Operations Manager Danny DiGiovanni. Xump.com is also offering two runner-up prizes, which will include a prize package of the science stores top selling Einstein products. One grand prize winner will receive a new Apple iPod Touch 32GB. "We're really excited about the Einstein Photo Contest and hopefully through participating, people of all ages will learn more about Albert Einstein and how his theories have impacted the world in so many meaningful ways," said DiGiovanni.

Albert Einstein was born in Germany on March 14, 1879. In 1905, Einstein wrote three groundbreaking scientific theories that were published and still profoundly impact the world. These three theories include his paper on Photoelectricity, Brownian Motion, and his Special Relativity Theory. Xump founder Anton Skorucak said, "Einstein's discoveries are around us in everyday life, for example without his theory of relativity we would not have GPS."

There is no doubt that Einstein's impact on the world is a long-lasting one. A Nobel Prize winner in 1921, he has emerged over the last 100 years as the leading icon for science, innovation and all things genius. To date, none of his theories have been proven wrong. Einstein was one of the founders of quantum theory, although his research was left incomplete at the time of his death in 1955. Today, quantum theory is among the top mysteries of science and Einstein's insight on the subject is integral to unlocking many unknowns about the universe. Xump's Customer Service Manager Ana Sanchez said, "This contest is a great way to get people familiar with our company's commitment to science education and to memorialize Einstein at the same time, and we're anticipating a great response!"

Frequently imitated and greatly admired, Einstein is often pictured as an old man with long unkempt white hair, a thick mustache, shoes with no socks and an eccentric attitude. One popular image of Einstein is the classic "Einstein Tongue" photo showing Einstein with his tongue stuck out in an act of silly defiance. Einstein preferred his privacy to the onslaught of rock-stardom beset upon him by a world stage. Through a combination of unorthodox demeanor and intellectual creativity, Einstein's name and image has become a mainstream icon for genius, science and pop-culture world-wide.

About Xump.com

Xump.com was originally launched under the name Physlink.com in July of 1995 as a simple database for physics students. From Xump's network of highly qualified experts, to a fully functional retail internet store and the two retail Xump Science Toy Stores, there is a bright future ahead for the emergent company. For more info about the Albert Einstein Photo Contest, go to www.xump.com.

Contact:

Anton Skorucak, CEO/President, (888) 438-9867; ext.111
Mickey Richardson, Marketing Manager (888) 438-9867 ext.114

Signal Hill, CA - January 15, 2008 -- Innovation Frontier Inc.-creator of Xump.com, one of the leading educational toy stores on the internet-announced record breaking sales gains in online orders from the European market in the last quarter of 2007.

"We saw a steady increase of European orders throughout the year, with an increase of 24% over the previous year's sales and growth of 90% in the final quarter of 2007," said Anton Skorucak, CEO and President. "I would attribute this increase to a great product line, improved marketing, and a strong Euro against the dollar." Skorucak said the creation of real time world pricing on Xump.com also allowed customers to see product pricing in a multitude of currencies without the customer having exchange rate information on hand.

The small science-based educational toy store is looking to expand the company even further into the European market in 2008. "We are hoping to reach people in non-English speaking countries by translating the site into other languages such as German, Spanish and French," said Danny DiGiovanni, Manager of Operations. Although Xump.com has one of the most extensive lists of countries to which they will ship, management feels that increasing access to the site will increase sales. "We're committed to providing quality educational products and toys to youth and adults across all languages and nations," said DiGiovanni.

In light of the impressive sales gains from European orders, are Europeans more interested in science than Americans? The answer is uncertain. "There has been a noticeable increase in orders from countries such as the United Kingdom, France, Switzerland, Italy and the Netherlands; but there are other outside factors such as a weak dollar, more intensive science requirements in European schools and cultural differences that play a hand in the increase in sales," said Skorucak. Whatever the cause, this small company is thrilled to see a growing interest from abroad and will continue to make their products available to people all over the world, with the hope that all children have access to science, regardless of their location on the globe. "After all, they're our future chemists, biologists and physicists," Skorucak said.

About Xump.com

Xump.com was originally launched in July of 1995 under the name Physlink.com, as a simple database for Physics students. Since its inception it has evolved into one of the largest science-related information databases on the internet. Xump.com ships orders to over 70 countries worldwide. Because Xump is focused on maintaining high levels of efficiency, it is able to offer prompt shipping; most orders are processed and shipped to the customer on the same day the order has been placed. International shipping options for Xump's customers include both UPS and USPS. With an average of over one million unique visitors per month, and a constantly increasing inventory accessible to countries around the world, expansion is inevitable.

Contact:

Anton Skorucak, CEO/President, (888) 438-9867; ext.111
Mickey Richardson, Marketing Manager (888) 438-9867 ext.114

Signal Hill, CA - November 21, 2007 -- Innovation Frontier Inc., creator of the award winning multi-channel science toy store Xump.com, has a hand on approach to recapturing America's competitive edge in science and mathematics. "You can't pick up a newspaper or magazine these days without reading about global competitiveness, especially in math and science," said U.S. Secretary of Education Margaret Spellings. "Currently, our 15-year-olds rank 24th out of 29 developed nations in math, literacy and problem solving," Spellings said. The recent decision of a major science toy retailer to close all of its stores only adds to this problem. However, there is hope-the arrival of Xump toy stores. Xump wants to make learning math and science fun again.

"It is our goal to find top quality and highly educational science-related products that children actually enjoy playing with, and make them readily available in our stores and on our website," said physicist Anton Skorucak, CEO and President of Innovation Frontier Inc. "We are very proud of our newest venture, Xump Science Toys. It's an ultra fun and modern shop where children and parents can get acquainted with our merchandise." Skorucak said that any child who presents a current report card showing at least one "A" or "B" grade in any subject will receive 10% off of their in-store purchases at Xump Stores.

Xump.com, the online version of the brick and mortar stores, is constantly adding new and innovative educational products to its ever-growing inventory. Xump prides itself on prompt shipping; most orders are processed and shipped to the customer on the same day the order is placed. Xump is also particularly proud of the high level of service it provides, the customer service staff offers personal and friendly assistance in all aspects of the ordering process. The newest additions to the Xump family, stores in The Burbank Town Center and The Del Amo Fashion Center in Torrance, are sure to provide the same great service and innovative learning opportunities.

About Xump.com

Xump.com was originally launched under the name Physlink.com in July of 1995 as a simple database for physics students. Since it's inception it has evolved into one of the largest science related information databases on the internet. From Xump's network of highly qualified experts, to a fully functional retail internet store and the two new retail Xump Science Toy Stores, there is a bright future ahead for the emergent company. Xump.com receives an average of over one million unique visitors per month, and with a constantly increasing inventory accessible to countries around the world, expansion is inevitable.

Contact:

Anton Skorucak, CEO/President, (888) 438-9867; ext.111
Mickey Richardson, Marketing Manager (888) 438-9867 ext.114